MOSIRIA WANTS VIEW-BASED PAY FOR KENYAN TIKTOK CREATORS, NOT JUST GIFTS
Nairobi's Geoffrey Mosiria calls on the government to push TikTok toward view-based payouts for Kenyan creators, arguing it would create steadier income and a clearer path to taxation than relying on gifts.
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Nairobi County Chief Officer for Customer Engagement and Citizen Service Geoffrey Mosiria has urged the Kenyan government to engage TikTok over the monetisation of content created by Kenyan users.
Mosiria wants the government to push for a system that would allow Kenyan creators to earn directly based on the number of views their content attracts, rather than relying mainly on gifts from viewers.
According to Mosiria, view-based payments could provide creators with a more sustainable source of income while allowing their earnings to be subjected to taxation.
He said such a model would give creators an opportunity to earn a more predictable monthly income from the audiences they have built on the platform.
The call comes amid wider discussions in Kenya about TikTok monetisation. In February 2026, the National Assembly backed recommendations calling for TikTok and other social media platforms without monetisation policies to introduce systems that enable Kenyan creators to earn directly from their content.
Parliament also rejected an outright ban on TikTok, instead supporting regulation while recognising the platform's role in communication, creativity, entrepreneurship and the digital economy.
The monetisation debate has gained further attention after TikTok began asking some Kenyan creators to submit tax and residency information for payouts. Reports indicate the platform is preparing to apply withholding deductions to eligible creator earnings.
Mosiria also highlighted the growing reach of TikTok among Kenyan public figures and government officials, arguing that the platform has significant potential to support livelihoods and social change.
His proposal now adds to calls for a clearer monetisation framework that would allow Kenyan creators to benefit financially from the large audiences they attract on TikTok.
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Written by Anne Moses
Reporter and staff writer at Getembe News.
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